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Who says you can't teach an old dog new tricks? MSAs, CSAs and DMAs: A Guided Tour of Local Market Designations By on June 27th, 2014 Reading time: 3 minutes. I’ve written previously about the importance of identifying “geographic scope” when targeting journalists. Most journalists write for either a national or local audience, but how do you define “local”? Torrent Model Railroader Forums more.
DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by The Nielsen Company. The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within. ZIPList5 Market Area is a ZIP code database file defining a market area for every 5-digit ZIP code which lies within the 50 states. The file also includes the city name, state abbreviation, county name and county FIPS code, primary telephone area code, time zone, daylight saving time flag and ZIP code type for each ZIP code. If you already have a list of all the US Zip codes with City, State then you can go here Cities-DMA Regions and download the CSV file of DMA to Cities (16,236 records) and then do a bit of data manipulation and then a simple Excel VLOOKUP to match them. Using this method I found a.